After my contract ended with Adam & Eve a little over a year ago, I sat down and contemplated how I could independently manage my entire career by engaging and selling directly to my fan base. Unfortunately I was stuck like everyone else relying on Twitter, Facebook and Instagram to reach out to my fans, which was fine but I started to realize that I have no idea out of all of my followers which ones were actually supporting me. As a brand this was a problem. Around that time I happened to link up with my new Digital Marketing Manager Anthony, who had some colleagues developing a direct to fan solution that sounded like it would be perfect for me. So we put our heads together and over the next few months we tweaked the foundation they laid down and the result is what I feel could be a real ground breaking solution for performers being able to engage their fans and truly be independent. I launched my official fan club #TeamTexass in April and I can honestly say I’ve NEVER had a better relationship with my fans. I’m now able to actually see each fan, how they’ve supported me and best of all I now have a direct line of communication with each and every one of them.
I decided to launch my own agency, Blond Panda, so that we can help other performers have the same insight and control over their fans as I’ve had using our system. I really look forward to working with new and exciting clients so be sure to check us out and if you’re interested be sure to schedule a consultation!