Ever since the likes of Facebook, Instagram, Twitter and YouTube have launched, social media has become the place for performers to build and engage their fan base. This has become the most efficient way to get exposure: performers technically “rent” their spot on a social network, just like a small clothing store would rent a space in the mall to take advantage of the exposure and heavy foot traffic. As “brand pages” grew on social sites such as Facebook, they tracked volume metrics such as how many “likes” or how many “followers”, as well as the ability to have their…